Google To Add Overlay Ads To YouTube Videos


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Last year, when Google bought YouTube, people wondered how they could monetize the virtually ad free site. Now the answer has arrived.

The New York Times (registration likely required) has a report on Google's plans to recoup its $1.65 billion investment in You Tube. Borrowing a move from television networks, Google will introduce advertising that overlays the bottom fifth of the video starting at the 15 second mark. Are they going to kill the goose that has so far laid a giant goose egg for their bottom line?


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