Going Green Becoming Big Business

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As governments fiddle while the Earth burns, businesses have begun to set their minds to profiting from going green.

Businesses going green are saving money on reduced energy and waste costs. Some businesses are seeing huge sales of greener technology: GE's "Ecomagination" product line is on track to exceed $20 billion in annual sales by 2010.

Above and beyond cost savings and increased sales, a reputation for being green can do a lot for a businesses reputation and increase the overall goodwill of consumers.

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